Phoenix Wax & Silver: A Journey of Intangible Cultural H

In 2023, several unique silverware and beeswax products emerged from the deep mountains of Guizhou, causing a warm response in the market. Among them, the Chinese-style manuscript designs of the products are eye-catching, integrating classic Chinese ancient style elements, and showing the beauty of intangible cultural heritage and the ancient charm of beeswax to the public.

These sets of intangible cultural heritage beeswax products carrying full Chinese feelings are from the college student entrepreneurship team of the Business School of Wenzhou University - the "Zhi La Yin Yun" (Amber and Silver Rhyme) team.

The team leader, Liu Zhijun, comes from Guizhou with rich intangible cultural heritage. When he was young, in the development process of his family business, he witnessed the limitations of traditional beeswax processing and the inheritance bottleneck faced by the silverware forging craftsmanship in his hometown. The single product was difficult to form a core competitive advantage.

During his professional study of business administration at Wenzhou University, Liu Zhijun continuously explored solutions to this problem. Liu Zhijun actively explored in the business model, took intangible cultural heritage + silverware forging as a breakthrough to expand sales, and developed new products such as "Wings of Beeswax", making full use of the waste materials in beeswax production to improve the industrial added value.

At the same time, he widely recruited talents from different majors of Wenzhou University, and jointly formed a capable and clearly pided entrepreneurship team with Liang Jianhao, Su Jiacheng, Qi Yu, Xu Zhenbo and other students. In 2024, they successfully registered Wenzhou Zhiyun Culture Co., Ltd. and embarked on a unique beeswax journey.  "Subsequently", the "Zhi La Yin Yun" team transformed and upgraded the products according to the market pain points, and actively explored a new cross-border model of "e-commerce + social".

Liu Zhijun and his team members also noticed that with the enhancement of China's national strength, the public has a higher acceptance of intangible cultural heritage and national trends. Therefore, the team also integrates a variety of intangible cultural heritage and traditional elements into the design, develops new national trend intangible cultural heritage + beeswax products, and tells Chinese stories and spreads Chinese culture together.

It is our dream to let the Miao silverware born in the deep mountains of southwest China come into the public's view. In the future, "Zhi La Yin Yun" will comprehensively upgrade from brand, sales, products and management. Starting from Miao silver design, the goal is to create a Miao culture intangible cultural heritage ecosystem, integrating people, works and production, and helping to promote rural revitalization and the modernization of rural intangible cultural heritage industries. This is the growth path of "Zhi La Yin Yun".